The Voice of Generation: A Good Voice or a Bad One?

There are SO MANY social media sites out there today. Seriously, when I was in high school, there were only the two big ones: Facebook and Twitter (and Snapchat in later years but we will get to that later). Now, there’s Facebook, Twitter, Instagram, Snapchat, Tumblr, LinkedIn, YouTube and that is just the tip of the iceberg. I feel like every time I go home for breaks, my younger siblings try to convince me to join yet another social media site which, most of the time, I refuse. The sites I myself use include Facebook, Twitter, Snapchat, Instagram, and YouTube. I have a Tumblr and a LinkedIn, but I don’t really use those sites all that much, or as much as I used to. Back in freshman year of college I was obsessed with Tumblr, I would be on that site more than any other of my social media sites, and I think the reason for that was that I had never seen a site like this before. But now? Now I rarely go on it. Actually, I’m fairly certain I deleted my profile on that site, that’s how much I don’t use the site. The other sites though (Facebook, Twitter, and all the other ones I mentioned that I have profiles on? Yeah those), I go on those FREQUENTLY. We’re talking several times a day, probably if I’m on my phone I’m on each of the sites once every two hours, and if I’m on my computer I check Twitter every half hour with Facebook just being constantly open.

Even though my habits regarding social media have changed over the years, my overall feelings about them have, for the most part, stayed the same.

PROS:

 -Gives me the ability to keep up with friends and family who I’m not with 24/7 (AKA anyone back in Illinois)

-For the most part, it’s how I get my news, especially when it just happens (This is referring mostly to Twitter, but sometimes Facebook is pretty good about keeping me informed with more developed news)

-Allows me to keep up with what my favorite social media stars/celebrities/ overall famous people are doing (…that doesn’t make me sound too stalker-ish, right?)

– It’s entertaining (THIS IS A HUGE PRO! These sites are so good at giving me something to do when I’m bored, it’s unbelievable.)

CONS:

FAKE NEWS! This didn’t use to be a problem, and on Twitter I don’t see it quite as much as I do on Facebook, but now? Now I can’t log into my account without seeing at least one or two of these fake articles online. And they are things that are CLEARLY fake if people bothered to Google them! Ok, I’m going to stop because if I don’t the rest of this post will just be me complaining about this, and I don’t think anyone wants to read that.

-Having to see every opinion one of my friends/relatives have and their reasoning about why it is clearly superior my own. This has just gotten worse since the elections, but it’s always been bad, though maybe that’s just with my family? Anyway, I have found myself just blocking certain people because I can no longer read their posts about politics, their opinion on current events (Planned Parenthood funding, shootings, BLM, you name it they have an opinion on it), or anything like that. I don’t want to hear about that! It’s not why I got social media in the first place! And most people feel the same way!

Overall, I love social media, don’t get me wrong. The pros outweigh the cons in my opinion, though only slightly. The sites I use the most (Twitter, YouTube, Facebook, Instagram, and Snapchat) each have their own pros and cons, but overall they each do a good job at their intended objectives, and the overall objective each has as a whole which, in my opinion, is to entertain. Most people go on social media because they are bored and are looking for something to pass the time. There are exceptions, such as if you are using social media for work or such, but for the most part it seems like an entertainment tool, a way to stay connected to individuals around the world, and things like that.

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Ads…Nothing But Ads…

If you are like me and spend most of your free time either watching TV or surfing the web, you probably are very familiar with the concept of ads and probably even more familiar with the concept of commercials. These ‘objects’ (for lack of a better descriptive word) fill almost every corner of the television world and find their way into the darkest reaches of our web searches, not only that but they even find themselves on the sides of buildings and in public eye, but they aren’t just annoying concepts that we seem forced to endure. These objects are used to convince the viewing audience to buy a product and, as much as I hate to admit it, they are quite effective in this task.

lots-and-lots-of-adverts

Companies have several different ways to go about selling a product through advertising, whether it be by telling a story or by being weird in a way that gets people talking, all of these ways get people to want to buy your product, or at least give it a try. Now, coming from the point of view of the consumer, each and every one of us has a different version of these tactics that are our favorites. Some love the humor-filled commercials, others enjoy the witty one-liners that you sometimes see during the Super Bowl. As for myself, I enjoy the story-based ones and the ones that are emotionally charged.

The emotionally charged advertisements work in my personal opinion because, at least from my own point of view, they make the viewer more likely to watch the ad until the very end as opposed to changing the channel half way through or hitting the “skip” button at the bottom of their screens. Take, for example, the P&G commercial entitled “Thank You Mom”. In this commercial, you watch four athletes grow from infants to the Olympic athletes the world knows them as, and how their mothers did everything in their power to get them there. The commercial was such a big success, they made another one just like it a few years later, both of which made me emotional.

I’m not saying that all other types of commercials don’t work for me, I’m just saying that these emotionally charged ones work the best in terms of keeping me engaged from beginning to end. Companies that do this are, in my opinion, going to have a much easier time getting people to buy their product because they are more emotionally connected to their message or that they have an emotional response to connect the product to. I mean, I don’t cry when I see a P&G product, but it makes me think of the commercial and how I connected to it more than I do to, say, a Doritos commercial (which I will say some a pretty funny but over all I find those really dumb). For me personally, emotion seems to be a very good response for commercials to attempt to play to because it seems to work.